Lolita is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands. Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.

Lolita is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands. Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.

Lolita is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands.&nbsp;Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.

S1 | E1: Why are people cutting back on alcohol?

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. 

Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

Society & Culture

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

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S1 | E1: Why are people cutting back on alcohol?

S1 | E1: Why are people cutting back on alcohol?