SEASON 1 FINALE! Thank you all so much for being loyal listeners! Can't believe we're already at the last episode of Season 1! In this episode, Shabnum talks to Priyanka Ganjoo, Pritika Gupta, and Seerat Saini about the evolving and widening beauty space as it relates to representation for South Asian women. Priyanka and Pritika are the CEO / Founder and Head of Partnerships of Kulfi Beauty, a budding beauty brand focused specifically on South Asian skin tones and undertones. Seerat is a fashion and beauty influencer and one of the co-founders of Brown Girl Memes who has been blogging about feminism and representation in the beauty space for a few years now. 

Priyanka and Pritika tell us all about the mission of Kulfi, and why creating these products are more important now than ever. The four of us discuss the hard lessons learned about starting a South Asian focused beauty brand in 2020 - the challenges the Kulfi team faced in getting funding for what was considered a "niche" market, grappling with the pandemic while trying to get a business off the ground, and what needs to change in the beauty space to allow for more women to feel comfortable in their own skin. Seerat tells us about her journey as a blogger talking about problems in the beauty space that aren't always talked about in the public arena, and the experiences that inspired her to take centerstage on supporting South Asian focused beauty brands. Check out the episode and let us know what you think! 

Host: Shabnum Gulati 
Guests: Priyanka Ganjoo and Pritika Gupta of Kulfi Beauty, Seerat Saini 
Illustration: Hanifa Abdul Hameed 
Music: AnAkkIN on SoundCloud