Retail media is hot right now, but what is it exactly? And is it fab or fad?

Ger and Gordon have the questions. Paul Stafford of Superdrug has the answers.

Paul takes you deep into the workings of retail media, and explains how it differs from traditional marketing supports. There's lots of tech. There's lots of creative. And there's lots of potential.

Listen to the boys talk through what Paul has learned so far, and what lies ahead.