Ben Roberts and Amanda Cioletti of License Global speak with April Heeren, general manager, domestic licensing, Crayola to discuss the company's incredible origin story and what the future holds for one of the world's biggest family brands.

S1 E11: Crafting Creative Engagement with Crayola

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

Business

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing. Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

Share S1 E11: Crafting Creative Engagement with Crayola

Sign up to save your podcasts

S1 E11: Crafting Creative Engagement with Crayola

S1 E11: Crafting Creative Engagement with Crayola