In this episode of From the Culture, Marcus Collins and Amanda Slavin are joined by Laura Beyer - Head of Brand Partnerships @TED. They discuss the deeper forces behind behaviour and how shared beliefs influence decision making, creativity, and the way organizations evolve over time. They unpack the relationship between identity, community, and the systems we operate within especially when it comes to managing boundaries. It's a reflective look at how culture isn’t just something we participate in—it’s something we actively build, challenge, and redefine.