In this last episode for Season 1, I speak with Christina Gravert, Behavioral economist I Assistant Professor of Economics at the University of Copenhagen I Co-founder impactually

This episode is all about how to increase the welfare of individuals and society through behavioral insights and evidence-based decision-making using nudging.

The thriving field of behavioral science has produced a wealth of insights into how to “nudge” people with gentle pushes that can add up to a big impact.

We should mention that the term “nudge” was coined by two leaders in this field, Richard Thaler and Cass Sunstein.   In fact, they wrote the book on it–Nudge: Improving Decisions about Health, Wealth, and Happiness.

The easiest to explain a nudge to people is that it is a small discrete intervention that is inspired by insights uncovered through our understanding of human behavior.

Christina walks us through her path to becoming a behavioral scientist. We further talk about what strategies and concepts companies and you can use when designing a  positive nudge?

Enjoy this last episode!

Happy BrainFruits 🍍❤️Hannah