DR. Nicola Nice CEO & Founder Pomp & Whimsy

A seasoned entrepreneur, Nicola has been working in the world of spirits innovation for over a decade through the brand strategy and consumer insights agency think conservatory, which she founded in 2007. A sociologist by training, she has dedicated her professional career towards understanding how consumers identify with categories and brands and applying these insights to new idea generation and strategic brand positioning.

A specialist in liquor, fashion, bea