Our guest today is Dave Smith, Brand Strategist, and MBA graduate (Kelley School of Business, Indiana University) whose career thus far has focused on building both alcoholic and non-alcoholic beverage brands. Dave has had almost a decade of experience in brand management and experiential marketing working for global companies like Coca-Cola and Heineken amplifying iconic brands such as Powerade, Dos Equis, Strongbow Hard Ciders, and Amstel Light.