This week on From the Culture, Marcus Collins and Amanda Slavin sit down with Nick Tran, a veteran brand leader whose career has taken him through some of the biggest moments of disruption in business.

After navigating company shakeups at places like TikTok and Hulu, Nick now pursues companies that need help growing through uncertainty, including in his current role as President and CMO of First Round a consortium of brands that includes Cîroc and Lobos 1707. He shares why crisis mode can create unexpected opportunity, why he never wants to lead marketing in the same industry twice, and why change can be the fastest path to growth when you know how to meet it.

They also unpack personal resilience, building capacity during stressful seasons, and how to stop fearing change long enough to use it.

If your company, career, or life is in transition, this one’s for you.