Your business is always growing, changing and evolving…like you are…sometimes you can feel a shift happening but you cant quite figure out how to translate that shift into all of the areas of your business. For example, perhaps you’ve been able to narrow down your niche even more and now you have to tweak your messaging. Maybe through market research you've discovered that your brand palette isn’t resonating with your audience and so you have to change it…..Your business is alive! So its normal for changes to happen..you’ve got to lean into the changes and make them work for and not against you, keep listening for some practical tips on how to do just that.

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