Today I sat down with Sabreen Haziq, Brand Editorial & Go-To-Market Lead at Buffer, to break down how creator marketing actually works behind the scenes—and what separates creators who land consistent brand deals from those who don’t.

We talk about how brands really choose creators, why audience alignment matters more than follower count, what “good performance” actually looks like in campaigns, and how the entire system is shifting toward long-term partnerships instead of one-off influencer posts. Sabreen also shares what creators need to understand about metrics, negotiation, usage rights, and the emotional reality of building a creator career in public.

If you’re a creator trying to land brand deals—or understand how to position yourself in this space—this episode gives you the real structure behind it all.

More Resources

Connect with Sabreen on LinkedIn or sabreen.info. If you enjoyed their episode and want to get the complete breakdown of everything she shared, you can purchase episode notes here at learnwithkubi.gumroad.com.

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