Apple does not have a brand awareness problem. I bet you recognize a Nike logo every time you see it. The same goes for brand-name nonprofits who have household name brand recognition and a cause that is broad, deep, and well understood. Many nonprofits believe a lack of brand awareness is their chief problem to overcome, asking questions like:If my cause is little-known, does that limit my sphere of support?What can I do if my budget and team is too small to cover the addressable market...