Food entrepreneur, community builder and follower of a plant-based diet for over 40 years - Jason has built a community around mission-driven businesses that can have a positive impact on the world.

Founder of the Bread & Jam food festival, The FoodHub forum on Facebook, and most recently, an impact business that makes bold, tasty plant-based foods called Unruly, Jason helps to bring start-ups, SMEs and growing food businesses together.

And after speaking with Jason, we hear from the Zeus of the Mount Barcodelympus, Ben Clarke, about what colours barcodes need to be. Hint: they don't actually have to be black and white at all, and Ben explains why in his typical deadpan Brummie way.

Useful links:
http://breadandjamfest.com
https://www.facebook.com/groups/thefoodhubforum