In our second episode of RogueCast, Jay speaks to Jibran (Jibs) Ahmed, Executive Director at Capco, where they explore the topic of "How to understand your target market".

During this podcast, Jibs explains that innovation should be the "responsibility of the whole organisation" and should be actively rewarded and promoted by the firm's leadership. He also goes on to discuss that "Research & Development (R&D) isn't just about technology [feasibility]". You should also consider "customer needs [desirability] and the surrounding business model [viability]" to develop a holistic approach to product development.

Jibs also believes that you should "do what you're passionate about", and inspires us all to recognise that whilst there are a lot of business ideas already in the market, this shouldn't stop us from disrupting the status quo by developing our own ideas, or improving existing ones.

The finale of the podcast gives insight into whether Jibs would, in theory, feel comfortable sharing his million dollar business ideas with other people.

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