Ever feel like there are some problems too enormous to fix? Well, not so fast. What if there was another way? What if that idea in the back of your head was the one that would save us all? This is a podcast for the next generation of leaders, the entrepreneurs, the creative problem solvers, the ones looking for ideas that will truly move the needle; ideas that maybe, just maybe, will change the world.

Aswin Pranam, author of Product Management Essentials, Google and McKinsey alum and contributor to Forbes and Psychology Today discusses what drives innovation, how entrepreneurs can side-step cognitive entrenchment, and what he has learned from strategy and product development roles at some of the leading players in technology.

Quotes: [9:58] “we need more freedom from the companies we work for. Writing a blog or putting your opinions out there and being able to represent yourself from the company that you work for, I think is a good thing.” Aswin Pranam, [28:41] Scientists that are nobel Nobel laureates are 22x more likely to partake as an amateur actor, dancer, magician or other performer than members of the general public” Rhea Naidoo. [41:00] “There is a general cognitive dissonance that exists in the technology industry...where you ask about some of these major pressing issues, like climate change, and the answer is, ‘we’ll be able to innovate out of this’. But then you talk to that individual about what they do and they’re working on tracking cookies.”