Public relations had a turbulent year in 2017. With a perceived lack of self-confidence and new technologies such as artificial intelligence, messaging bots and voice recognition looming on the horizon, the industry faces a potentially defining 12 months ahead.

In this episode of the Digital Download podcast, I talk to 2018 CIPR President and author of #FuturePRoof Sarah Hall about the way the public relations industry is developing and some of the big opportunities and threats if faces in the near future.

Here’s what you’ll learn in this episode:

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