In this episode, Roger Jorns chats with James Reidinger about his talk at Disrupt HR Austin 2025. 

James, with over 20 years of experience in market research and HR, shares insights on his career journey, the importance of branding in HR, and his unique concept of 'The Hairy Sandwich.' They discuss the challenges of managing employee expectations, the importance of transparent communication, and the role of reviews on platforms like Glassdoor in shaping company reputation. 

James also talks about his side business, Gringo Face Designs, where he combines his HR and marketing expertise to help small businesses with their branding and employer branding needs. 

James Reiniger on LinkedIn: https://www.linkedin.com/in/james-reidinger-shrm-cp-1245a9143