This is Episode 24 of the Thinkdata podcast in partnership with Dataworks and I am pleased to welcome Bryce York to the show.

Bryce is the Director of Product Management for Tatari, which is a leading platform for buying and measuring advertising across linear and streaming TV.

They use cutting-edge Data & AI technology to help advertisers buy and place adverts!

Bryce is an expert in his field and for anyone who has the slightest bit of interest in how AI is helping drive advertising within TV, then this is the episode for you!

We talked about -

• Background to Bryce and what brought him to the US and Tatari
• Who is TATARI and how does artificial intelligence help their customers?
• How AI & Data product management differ from the more classic software PM.
• What makes a great Data & AI product?
• With privacy concerns and changes in data regulations, how does Tatari ensure the ethical and responsible use of AI in ad measurement, while still delivering accurate and actionable insights to clients?
• What does the future hold for AI and advertising measurement?