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S1 E26 | From Redundancy to Core Story: Aleyx Ward on Career Change & Storytelling
Made redundant and launched a business the very next day, Aleyx Ward doesn’t wait for permission. In this lively episode she shows how story, not jargon, powers real career change.
In this week’s episode, I sit down with Aleyx Ward, brand storyteller, consultant and host of “Naked at the Top.” Known for turning complex B2B ideas into messages people actually want to hear, she helps founders and leaders show up with clarity, confidence and a little fun; after being made redundant, she registered her company the next day and never looked back.
You’ll learn how to translate strategy into simple, sticky messaging, use personal brand to open doors, and turn setbacks like redundancy into momentum.
We dig into journaling to unblock decisions, using impulsivity as a creative edge, and practical ways to pivot offers, ask for the right advice, and speak with stories that land.
Follow Aleyx:
- LinkedIn – https://www.linkedin.com/in/aleyxward/
- Instagram – https://www.instagram.com/aleyxfward/
- Facebook – https://www.facebook.com/corestorybrand
Follow David / Via Nova:
David's LinkedIn
Via Nova LinkedIn
Via Nova Website
Free Personal Exit Plan / Work With Me
- Frustrated at Work? Want to know if you are ready for a career change? Answer these 10 questions and find out!
Follow, like, and subscribe for more real stories on career change and how you can create your own exit plan.
#CareerChange #Entrepreneurship #PersonalBranding #BrandStorytelling#B2BMarketing #Resilience
Chapters
00:00 From Aspiring Journalist to Marketing Professional
03:22 The Impulsive Leap to Australia
06:10 Navigating Career Changes and Redundancy
08:50 The Birth of Core Story
11:24 Embracing Impulsivity in Business
14:01 Reflections on Career Longevity and Change
23:27 The Birth of a Business Idea
26:16 Embracing Change and Impulsivity
28:46 Coping with Setbacks
30:56 The Art of Journaling
34:01 Navigating Business Operations
36:27 Exciting New Projects
37:28 The Joy of Public Speaking
39:10 Crafting Your Personal Story
41:04 Book Recommendations and Life Lessons
42:57 Future Aspirations and Travel Dreams
44:43 Podcast Insights and Human Stories
45:55 End
View all episodes
By David BirchmoreMade redundant and launched a business the very next day, Aleyx Ward doesn’t wait for permission. In this lively episode she shows how story, not jargon, powers real career change.
In this week’s episode, I sit down with Aleyx Ward, brand storyteller, consultant and host of “Naked at the Top.” Known for turning complex B2B ideas into messages people actually want to hear, she helps founders and leaders show up with clarity, confidence and a little fun; after being made redundant, she registered her company the next day and never looked back.
You’ll learn how to translate strategy into simple, sticky messaging, use personal brand to open doors, and turn setbacks like redundancy into momentum.
We dig into journaling to unblock decisions, using impulsivity as a creative edge, and practical ways to pivot offers, ask for the right advice, and speak with stories that land.
Follow Aleyx:
- LinkedIn – https://www.linkedin.com/in/aleyxward/
- Instagram – https://www.instagram.com/aleyxfward/
- Facebook – https://www.facebook.com/corestorybrand
Follow David / Via Nova:
David's LinkedIn
Via Nova LinkedIn
Via Nova Website
Free Personal Exit Plan / Work With Me
- Frustrated at Work? Want to know if you are ready for a career change? Answer these 10 questions and find out!
Follow, like, and subscribe for more real stories on career change and how you can create your own exit plan.
#CareerChange #Entrepreneurship #PersonalBranding #BrandStorytelling#B2BMarketing #Resilience
Chapters
00:00 From Aspiring Journalist to Marketing Professional
03:22 The Impulsive Leap to Australia
06:10 Navigating Career Changes and Redundancy
08:50 The Birth of Core Story
11:24 Embracing Impulsivity in Business
14:01 Reflections on Career Longevity and Change
23:27 The Birth of a Business Idea
26:16 Embracing Change and Impulsivity
28:46 Coping with Setbacks
30:56 The Art of Journaling
34:01 Navigating Business Operations
36:27 Exciting New Projects
37:28 The Joy of Public Speaking
39:10 Crafting Your Personal Story
41:04 Book Recommendations and Life Lessons
42:57 Future Aspirations and Travel Dreams
44:43 Podcast Insights and Human Stories
45:55 End