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S1 E28 What Trucking Fleet Owners Should Stop Measuring (And What Actually Matters Instead)
As trucking fleets grow, owners often track more numbers than ever — revenue, cost per mile, turnover, utilization.
But more data doesn’t always mean more control.
In this episode of Driven for Success, Mike Ritzema explains why many of the most common metrics fleet owners rely on are lagging indicators and how measuring the wrong things can quietly reinforce chaos instead of reducing it.
If you feel like you’re watching the numbers but still reacting to problems, this conversation will help you rethink what actually creates clarity.
You’ll learn:
- Why lagging indicators don’t fix operational bottlenecks
- How “hitting the metric” can still lead to the wrong outcome
- What to measure instead as your fleet grows past 25–30 trucks
- How decision clarity reduces chaos more than dashboards do
If your goal is to build a trucking company that runs predictably, not reactively, this episode will help you focus on the numbers that actually matter.
View all episodes
By MikeAs trucking fleets grow, owners often track more numbers than ever — revenue, cost per mile, turnover, utilization.
But more data doesn’t always mean more control.
In this episode of Driven for Success, Mike Ritzema explains why many of the most common metrics fleet owners rely on are lagging indicators and how measuring the wrong things can quietly reinforce chaos instead of reducing it.
If you feel like you’re watching the numbers but still reacting to problems, this conversation will help you rethink what actually creates clarity.
You’ll learn:
- Why lagging indicators don’t fix operational bottlenecks
- How “hitting the metric” can still lead to the wrong outcome
- What to measure instead as your fleet grows past 25–30 trucks
- How decision clarity reduces chaos more than dashboards do
If your goal is to build a trucking company that runs predictably, not reactively, this episode will help you focus on the numbers that actually matter.