Today I sat down with Frank Poe, creator economy attorney and founder of Poe Law PLLC, to break down what creators actually need to know about contracts, licensing, negotiations, and protecting themselves in brand partnerships.

We talk about usage rights, licensing vs. usage, revision clauses, and how brands and creators negotiate power within deals. Frank also shares why creators should think like businesses and the biggest legal mistakes creators make when signing contracts.

If you’re a creator trying to understand creator contracts—or avoid signing away rights you don’t fully understand—this episode gives you a practical breakdown of how creator-brand deals actually work behind the scenes.

More Resources

Connect with Frank on LinkedIn or learn more about his work at poelaw.co. If you enjoyed their episode and want to get the complete breakdown of everything she shared, you can purchase episode notes here at learnwithkubi.gumroad.com.

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