Unicorn Marketers

S1 E3: Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

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In this episode of Marketing Unicorns, Micha Hershman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends. [Note: this episode was originally published on our other show — The Remote CMO]

Key Topics Discussed:

  • JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
  • Strategies for driving creativity and collaboration in a remote environment
  • Building trust and fostering human connections in virtual teams
  • The importance of Service Level Agreements (SLAs) between marketing and sales
  • Adapting marketing strategies to different business cycles and market conditions
  • The role of AI in B2B marketing and its current impact
  • Account-based marketing: reality vs. hype

    • Actionable Takeaways for Remote Marketing Leaders:

    1. Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
    2. Prioritize human connection and small talk in one-on-ones to build trust
    3. Implement a culture of feedback, starting with low-stakes feedback
    4. Use the "do, try, consider" feedback model to guide team members
    5. Create detailed SLAs between marketing and sales to improve collaboration and accountability

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      Sponsors:

      Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

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      The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

      www.GlobalTalent.co

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