We are living in a time where the pursuit of perfection has never been more apparent. The messages we are exposed to both visually and audibly are responsible for a growing number of societal side effects leading to damage both physically and spiritually. Here we look at the behaviour of the main protagonists, the causes of their actions and what we can do to move away from sales and marketing strategies designed to pull us in and play the game of self. And of course we refer to the solutions offered by Jesus.