Sarah Buzby, vice president, consumer products, Ubisoft, speaks with Steven Ekstract to discuss the rapid rise of big ticket gaming titles like "Assassin's Creed: Valhalla" and how the power of fandom is changing gaming like never before.

S1 E3: The Essentials of Video Game Licensing with Ubisoft

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

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Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing. Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

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S1 E3: The Essentials of Video Game Licensing with Ubisoft

S1 E3: The Essentials of Video Game Licensing with Ubisoft