Our guest today is Bianca Spada, global digital strategy expert with 11 years of experience in delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies.

She is currently the Global Senior Social Media Manager at Red Bull and oversees the social media strategy comprising of over 30 projects across Music, Dance, and Social Innovation with more than 50 social channels on Facebook, YouTube, Instagram, Twitter as well as new platforms such as TikTok and Twitch.