I talk with the always energetic & insightful Lisa Diehl, Manager of Consumer Advocacy with Blue Diamond Growers. We chat about her move from Chicago to California and with that her move in industries over to CPG (Consumer Product Goods) from travel. She's accomplished so much already in standing up the Blue Diamond Consumer Advocacy team and you're gonna want to hear what else she has in store. HINT: advanced analytics is on the docket...!