Eric Karp, senior vice president, global brand licensing, BuzzFeed, speaks to Ben Roberts & James Dohnert about the data-driven power of digital brands and bringing consumer goods to the market in the right way.

Eric Karp, senior vice president, global brand licensing, BuzzFeed, speaks to Ben Roberts &amp; James Dohnert about the data-driven power of digital brands and bringing consumer goods to the market in the right way.

S1 E4: How Digital Brands are Redefining Home with BuzzFeed

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

Business

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing. Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

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S1 E4: How Digital Brands are Redefining Home with BuzzFeed

S1 E4: How Digital Brands are Redefining Home with BuzzFeed