Today I sat down with Gianna Griffith, Client Operations Specialist in digital marketing and influencer partnerships, to break down what it really takes to get discovered and hired in today’s creator economy.

We talk about how brands use creator databases and keyword filters, why most creators get rejected even with strong content, what brands look for when evaluating creator partnerships, and how positioning affects your discoverability. Gianna also shares what separates creators who get one-off deals from those who build long-term brand relationships and how communication impacts your ability to get rebooked.

If you’re a creator trying to land brand deals—or turn one-off collaborations into repeat partnerships—this episode gives you clarity on how the system actually works behind the scenes.

More Resources

If you enjoyed Gianna’s episode and want to get the complete breakdown of everything she shared, you can purchase their episode notes at learnwithkubi.gumroad.com.

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