A brand is not what you think it is; it's not a logo or a person, nor is it a product. It's a feeling that someone gets about a product, service, or organization. 

When a guest sees your logo, when they walk into your space, or when they receive a service... that feeling they get, that is your brand!

Branding identifies your business as uniquely yours; this is your brand's story to tell, and how you articulate that is imperative to how your guests portray your brand. Telling an authentic story with an authentic voice will allow your guests to connect with you on a deeper level.

So, let’s go back to the basics…