Is it possible to use innovation to create experiences for customers that are not just great, but truly memorable?

In this episode, Nick and Toby take a look outside of the insurance industry to a brand that's been creating lasting memories for decades, and ask whether any lessons can be learned from toy giant Lego, including whether innovation might help companies create memorable experiences for customers of their own.

All tools discussed in this episode can be downloaded for free via the Ninety website here:

https://ninety.com/tools.html