John Parker, principal, Patencio Development speaks to Steven Ekstract about the long-standing impact of Anime on global fan culture and how to license brands in Japan.

S1 E5: How to Build a Brand Licensing Programme in Japan

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

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Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing. Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

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S1 E5: How to Build a Brand Licensing Programme in Japan

S1 E5: How to Build a Brand Licensing Programme in Japan