In this episode of From The Culture, Marcus Collins and Amanda Slavin dig into one of the most deceptively complicated forces inside every organization: change.

Change isn’t just a strategy, or a punchline, it’s emotional, messy, cultural, and deeply human. They explore trust, resistance, and the role values and shared meaning play in shaping behavior. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance.