I see so many entrepreneurs using Instagram and only Instagram to promote their services. We all know social media is a powerful business and marketing tool. With the various platforms available, there's no shortage of channels to explore. However, this variety can be a double-edged sword. The more choices you have, the bigger your reach — and the easier it is to get overwhelmed. The key is to determine and capitalize on the strengths of each platform. In no time, you'll be surprised at how you can use them like a true multi-channel creator.

In the fifth episode of The Limitless Podcast, we dive in on the strengths of different social channels available for your business. We cover how to use each of them effectively and the opportunities they provide when managed strategically. We also talk about repurposing other Internet spaces and taking advantage of your core messaging.

If you want to learn how to utilize different social channels for your business, this episode is for you!

As you're listening, you will come across some cars honking and get a real taste of city life from my at home studio in NYC! Nothing like a little added character ;)

Let's activate today's episode and apply it to your brand to accelerate your revenue and community growth. Join my 6-week program Social Expansion starting in mid-April, focusing on the freedom, growth, and resilience of your brand through social media. Learn more here.

Here are three reasons why you should listen to this episode:

1. Learn what it means to become a multi-channel creator and why its powerful to use more than just Instagram.
2. Find out the four key areas of focus for evaluating your social media marketing goals.
3. Discover the strengths of new and established social media channels for content creation.

Resources

• Join the Social Expansion 6-week group course and learn how to break free from Instagram burnout and speed up community growth!
• Sign up for Jamie's 3 Steps to 30 Days of Content FREE MINI-COURSE!
• Sign up for Jamie's 12-week Marketing Mastery business activation program today!
• Connect with Jamie on Instagram and Twitter
• Connect with Jamie on Linkedin: Jamie Ratermann

Episode Highlights [02:30] Being a Multi-Channel Creator

• Multi-channel creation is about expanding across the Internet and promoting in more than one place.
• Many people feel dependent on specific types of social channels for business.

Jamie: "Knowing that you have so much power but putting it all in one place? You're not creating this foundation for yourself. You're not allowing yourself to have multiple ways to engage with those clients, those people who are looking and seeking for your support."

• It's about setting up your socials and allowing them to be easy ways to gain new insights, clients, and leads.

[04:17] Social Expansion Program

• Jamie's Social Expansion program is a six-week program centered on how you can free yourself from using only Instagram.
• Jamie has never been a solo channel creator in the 11+ years of her career.
• She was able to generate traffic and get conversions using social accounts for big brands like TripAdvisor and Henri Bendel.
• You can use the insights you get from social channels to help bolster other business aspects.

[06:37] Determine Your Primary Social Channel

• Each industry and type of brand has unique experiences with different social channels.
• There is a core set of strategies you should know about each platform.
• Tune in to the full episode to hear about Jamie's experience in tripling the traffic for TripAdvisor!
• It's critical to identify the primary social channel you should focus on based on your business goals and message.

[10:38] How to Beat the Algorithm

• Many articles on how to beat the Instagram algorithm only provide tactics, not an overall strategy.
• The strategy comes from your messaging, consistency, and how you define your social style.
• The simplest way to beat an algorithm is to not depend on one algorithm solely.

[11:56] Four Key Areas to Evaluate Your Social Media Marketing Goals

• Look at different social platforms as channels of opportunity.
• The four key areas of focus are brand awareness, conversion, engagement and building relationships on those platforms, and traffic.

[13:30] Instagram and TikTok

• Instagram's primary strengths are conversion and brand awareness.
• Instagram's algorithm encourages immediate engagement with your audience. However, it can feel like a beast that you need to feed regularly.
• The one key element that keeps people on TikTok is its short-form video format.
• It's a platform where you can post informal videos that showcase brand energy and relatability.

[17:36] LinkedIn

• LinkedIn is a hub for creators, entrepreneurs, and thought leaders.
• It is not only for business professionals, coaches, and CEOs.
• The key is to turn your LinkedIn into a creator account.
• Peacock your purpose.
• LinkedIn is the changemaker platform where you want to lean into your story, expertise, and leadership.

[21:18] LinkedIn's Strengths

• You can post compelling content without looking at it for several days. LinkedIn's algorithm allows posts to last between 2 to 7 days.
• LinkedIn has the second-highest salary for its platform users, with Pinterest being the first.
• With its focus on business partnerships, it's easier to pull in high-ticket clients on the platform.
• The quality of the comments on LinkedIn is very compelling.
• You activate your referral network and build awareness of your profile when you engage with others on LinkedIn.

[26:34] Twitter

• Twitter is one of the easiest channels where you can share your insights, thought leadership, and build conversations.
• It is the first place people go for potential PR and insights.
• Twitter has been around for a long time, and it continues to evolve.
• With Twitter, you can just repurpose your copy and messaging into multiple tweets.

Jamie: "That is what's important — [sharing] what you find to be insightful about interest topics, what you find to be important around your business, and engaging in conversation."

[28:29] Navigating through Twitter

• Find your quirks and think about how you can put that into engaging tweets.
• You don't have to tweet every day. Capitalize on the content your audience is looking for and hashtags they use.
• The best way to use Twitter is to reply to the tweets of experts you like to engage with. The goal is to build brand awareness and relationships.
• Any work you put into Twitter can have a second life elsewhere.

[31:52] Pinterest

• You can post once or twice a month on Pinterest and reap the benefits.
• You can drop many posts simultaneously and allow the algorithm to do its work.
• The primary opportunity on Pinterest is its search functionality.
• On average, a post on Pinterest will last at least three months. You can extend this with proper optimization.

[33:38] Navigating Your Pins

• The key to navigating Pinterest is to identify keywords and incorporate them into your copy. How would you search and find particular information?
• Vertical visuals are the way to go.
• It is easy to transition into using Pinterest. You can even incorporate it directly into your blog.
• Idea pins are a wonderful place to get early awareness. It focuses on video content.
• One of the best ways to use Pinterest is to bolster your email list. You can do this by providing training and offering exclusive content.

[38:01] Taking Advantage of Each Platform's Strengths as a Multi-Channel Creator

• The power of your messaging and mindset will lead you to be the most effective multi-channel creator.
• Play big and see the ripple effects of your business across the Internet.
• Being a multi-channel creator with leadership and longevity comes from seeing your business as a long-term passion and knowing the right investments.

[41:01] Handling the Big Overwhelm

• Many people find managing more than one social media channel overwhelming.
• You need to release the pressure you put on yourself and the opportunities coming to you.

Jamie: "Overwhelm is just an opportunity with unnecessary pressure."

• You can utilize every social channel we tackled for only an hour a week.

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