In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches.  

In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise.   

Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times. 

How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging?  

The topic and this episode are highly relevant in today’s climate and beyond!

Key Takeaways from this Show

• How have brands shifted their messaging in the wake of the coronavirus pandemic 
• 
  
• How StackAdapt is going all out to help their clients right now 
• 
  
• How programmatic advertising can help facilitate effective crisis communication 
• 
  
• And so much more….

Resources 

StackAdapt 

National Public Relations 

©StackAdapt Inc.2022