In the sixth episode of RogueCast, Jay is joined by Shabnum Gulati, Product Manager at Facebook to discuss the topic of “How to generate disruptive product ideas”.

Shabnum explains that her key motivation for doing what she does is to “democratise solutions for people through technology” and to “do so in a way that the underserved are given access” to a variety of tools to help them solve important problems in their lives. She outlines the concept of a Product by explaining that in the physical world, whilst a “wrench is a tool that helps us build something, in the digital world a banking app is a tool that helps us to manage our finances”.

One of the most useful skills when developing new products is “structuring your thinking” and it’s also key to “figure out what the customer problem is” and “clearly defining your target market”. Shabnum also explains why whilst you may be “exploring ideas that you aren’t excited about at first” it’s important to be resilient as it “might just solve the problem you’re trying to address”.

In the finale of this week’s episode, Shabnum explains some of the ways that she keeps her ideas fresh in a space that she is often focused on for years at a time.

Please subscribe, share this podcast and leave a review on iTunes and every other podcast app.

www.ripen.tech