Where does creativity really come from? Is it talent, discipline, inspiration… or something else entirely? In this episode, Marcus and Amanda explore the hidden conditions that allow creativity to emerge alongside Alejandro Chavetta (Brand Executive Creative Director at Adobe). From mental space and environment to boredom, constraint, and deep focus, they unpack the psychology and neuroscience behind original thinking. Creativity isn't just for creatives, it’s a cognitive process that fuels innovation, problem-solving, entrepreneurship, and meaningful work. Whether you are a creator, founder, leader, or simply trying to think more clearly, this episode will challenge how you understand the magic or monotony of the creative process.