Andrew Siwka is a trailblazer in the advertising world with a unique journey from marine biology to co-founding The Royals ad agency. Andrew’s path combines unconventional beginnings and a love for creativity that has taken him across the globe—from Melbourne and Sao Paulo to New York and London.

Andrew’s expertise in account service and management within ad agencies has given him a deep understanding of the industry. He shares insights into how production teams are essential for bringing creative ideas to life and the qualities that make a great producer—drive, positivity, flexibility, and a knack for balancing budgets with creative goals.

In this conversation, Andrew talks about the importance of involving production teams early in the creative process and building trust within the agency. He also discusses effective project management and how the lines between account service and production roles are becoming more fluid.