In this episode, we engage Stéphane Cordesse, an experienced Chief Financial Officer from the advertising and media industry. We delve into his perspective on the decline of the advertising industry. Additionally, we explore several key topics:

• Reasons behind the demand for advertising investments
• How the role of private equity differs in shaping the advertising strategies of media companies compared to other sectors
• Strategies employed to optimize working capital and cash flow in the context of advertising business operations
• Trends in media advertising that are attracting private equity attention