We almost didn't publish this podcast. Full disclaimer: it was recorded in summer 2025, and once we had overcome some delays in our production process, it was starting to feel out-of-date. But then, unexpectedly, we started to hear rumours that what we discussed might actually be closer to reality than we could have imagined. So here we are. 

In this episode, Tim and Chris take on a classic thought experiment - or you might prefer armchair punditry. "What would you do?" is the eternal counter to journalists' criticisms, so we thought we'd have a go at providing an answer, or answers. Each of us takes a turn to consider what we might change at four respected watch companies - Jaeger-LeCoultre, Blancpain, Grand Seiko and Montblanc. These are hypotheticals, pure speculation on our part, and in some cases quite far-fetched. Or so we thought, at least...