What happens when a determined young woman from Vietnam sets her sights on the American dream of entrepreneurship? Irie Cao's journey from managing an ice cream shop to founding Doki Doki Dessert in Salt Lake City is nothing short of inspiring. This episode provides a heartfelt and intimate glimpse into Irie's life, exploring the cultural adjustments she and her family faced upon moving to Utah and the unique challenges of setting up a business in a new country. Irie opens up about the significant downturn her business experienced last summer, sharing the moment she reached out to the community for support and the overwhelming response that followed.

Listeners will gain insights into the contrasting experience of starting a business in the U.S. versus Vietnam, as Irie highlights the complex web of regulations and city requirements she had to navigate independently. Her story is a testament to self-reliance and resilience, offering invaluable lessons for budding entrepreneurs. Discover how Irie's friendship and partnership with fellow baker Ying have enriched both their journeys, introducing Utah to delightful Asian-influenced flavors like passion fruit and pandan. These connections underscore the power of shared cultural heritage and passion in creating a successful business.

We also explore Doki Doki's commitment to flavor over sugar, as Irie and Ying advocate for desserts that highlight the essence of their ingredients. The support of the foodie community plays an integral role in Doki's success, emphasizing the importance of backing local businesses for economic growth and cultural preservation. Don't miss this rich exploration of Irie's incredible journey, the vibrant world of Doki Doki, and the sweet friendships that have shaped her path.

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