In this Episode, I talk with Eileen Troise, Manager of Consumer Relations at Beiersdorf, Inc. who has been a Leader in the Consumer Relations space for the past 30+ years spanning 5 CPG (Consumer Product Goods) organizations. We talk about her switch in industry and the various hybrid models she has led as it relates to front line reps support (in-house & outsourced) and reporting (in-house & consultants). Do take a listen...!