Stu Turner began his career in hospitality until a close friend recognised his potential as a copywriter and convinced him to pursue a future in advertising. Starting his journey in South Africa, Stu moved to Australia 14 years ago and has since risen to the position of Group Executive Creative Director at VML Australia.

Stu's journey is rich with unique experiences and invaluable insights into advertising, creativity, and production.

He emphasises the critical role of production teams, highlighting the importance of involving them early in the creative process to ensure ideas are practical and on budget.

Stu shares what makes a great producer: creativity, problem-solving skills, and the ability to enhance ideas while maintaining feasibility. He also notes the best producers are those who offer solutions that elevate the final product.

Stu also discusses the evolving dynamics between creative and production roles, the importance of flexibility, and the necessity of a collaborative approach within agencies. He shares anecdotes about working with producers who transformed seemingly impossible ideas into successful projects, emphasising the value of trust and open communication.