Sarah Hickey is a talented director and the co-founder of the creative hybrid production company Monster and Bear. With an impressive portfolio spanning both advertising and long-form TV shows, Sarah’s journey began at the Queensland Conservatorium of Music before she picked up a camera and transitioned to directing in 2013.

As one of the driving forces behind Monster and Bear, Sarah brings a wealth of knowledge and experience to the conversation. We dive into her unique approach to storytelling, the critical importance of understanding the intention behind a piece, and how collaboration and empathy are central to her work.

Sarah shares her valuable insights on the creative role of producers, the benefits of early consultation with production teams, and the significance of fostering strong client relationships. We also discuss the evolving landscape of production in the advertising industry, particularly with the rise of digital technologies and AI.