If you can get 1% better every day, you’ll achieve big goals surprisingly quickly. That’s the philosophy behind Earth Brands and Co-Founders Michael Medvedev and Peter Frelinghuysen.

On a mission to make sustainability cool, Earth Brands is constantly evaluating and iterating their environmentally-friendly products to be better and better.

Nick and Co-Host Mark Grace, investor at M13, talk to Michael Medvedev and Peter Frelinghuysen alongside about why you should constantly scrutinize your MVP to create premium products and how the brand has attracted its latest round of venture capital-backed funding to the tune of $1.7m.

You’ll hear why Michael Medvedev and Peter Frelinghuysen believe you should spend time nurturing superfans, how to turn these fans into evangelists, and even employees.

This is the first in the Keep Cool Show’s mini-series, offering five startup founders the chance to pitch their climate tech business. Nick and an investor co-host will figure out what drives them, what they’re doing to tackle climate change, and what sets their business apart from others in the space.

With over $40,000 in prizes for their business, there’s a lot at stake. Listen to our second founder’s pitch on next week’s episode.

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Follow Earth Brands on:

Twitter: https://twitter.com/earthbrandsco

LinkedIn: https://www.linkedin.com/company/earthbrands/

Stay up-to-date on all things Keep Cool:https://workweek.com/discover-newsletters/keep-cool/ or follow Nick Van Osdol on Twitter:https://twitter.com/nickvanosdol