Brad Soper is a Partner and Board Member at Simon-Kucher & Partners. They specialize in commercial growth strategies, pricing, and sales effectiveness for B2B companies. 

In this episode of Specified Growth Podcast, Brad discusses how companies can make the transition to value-based pricing and the benefits that come with it. He also talks about some of the common mistakes companies make when pricing and how they can avoid them. Don’t miss this episode of Specified!

Please reach out if you have any feedback or questions. Enjoy! 

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