Charles Antis, founder and CEO of Antis Roofing & Waterproofing, became a roofer quite by accident. In fact, at first he was only a re-roofer. He then made the leap to full-time roofer. Established in Orange County, California, 30 years ago, the company promises to keep families safe and dry.

Years ago, after an intense and awakening experience with poverty in Thailand and one in this country, he felt impelled to begin his philanthropic activities. He provides free roofing to Habitat for Humanity and Ronald McDonald houses in Orange County. He also serves on the board of Habitat for Humanity.

His need to serve and live with purpose permeates his entire business, which resulted in his philosophy of people before profits. That combined with his goal of striving for excellence led to a 93 percent retention rate, unheard of in the roofing business. His employees share his feelings and work toward improving their community through service and excellent roofing. There’s even a director of cause and a marketing manager.

The company actively engages in social media such as LinkedIn to promote the brand and his passion for doing good. This helps the brand resonate throughout the community and the local nonprofits. How does this extremely committed man keep himself on track? He keeps a journal to help him focus on what will make the day great, what good he can do and what he’s grateful for. He’s also physically active so mind and body align to create a positive force in the world.

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