Turns out, “failing fast” isn’t just for Silicon Valley types. Chef Gilson has plenty of wins on his record, but the chef of Puritan & Company is quick to own up to his mistakes, and learn from them. As Will is about to embark on his most ambitious restaurant project yet, we sat down to talk about food delivery on demand, ghost restaurants, and how getting good at collecting and interpreting data is the best way to survive in a challenging restaurant ecosystem.