Michael Kubba, Chief Operating Officer and VP Engineering at Shaper Tools, is our next guest on Oceanside Chat! Michael studied Mechanical Engineering before working at Apple, Tesla, and Google. Now he leads overall product development, hardware, software, and operations at Shaper. He shares with us the lifecycle of product design, from the initial planning to finished products.

[Part I: Who, What, How (of Product Development)] Michael explains a simplified version of product design from marketing requirements (MRD) to product requirements (PRD) to engineering requirements (ERD) that delineate WHO the customers, WHAT the product features are, and HOW to build the product. He points out the importance of thinking creatively without being bogged down by technical constraints at the early phase, then switching and diving deep into the details at later stages of product development. Listen to Part I now!