Jef McCurdy is the founder of Coo Roo Co, which provides consulting for contractors, building owners, and property managers.

Every building materials and coatings manufacturer feels like their products are the best. They claim to have the best quality, the highest performance, and the best price. The process of selecting the best solution can be especially confusing for the contractor, specifier or property owner, who hears the same story from virtually everyone. Expert contractor and trainer Jef McCurdy will share some of his secret on how to cut through the clutter and get the real deal. 

Please reach out if you have any feedback or questions. Enjoy! 

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