In this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.

S1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approach

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means.  We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

Arts

Design

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

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S1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approach

S1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approach